alterEgo is the brain child of Traffic Events Co-Founder Richard Agopian. With more than a decade of experience in event production and promotion, Richard has been on the front lines of electronic dance music subculture throughout Los Angeles. He has played an instrumental role in the growth and development of such brands as Liquid Butterfly, Spundae - LA, and Room Service. alterEgo is geared to be the next step in an already distinguished career to help further Los Angeles’ growing dance community. The goal is simple… combine cutting edge talent with the best sound, lighting, and production available in an upscale atmosphere without cutting corners. The result is a fluid experience for patrons that will immerse them into a world where dance music is a lifestyle and people can become anyone or anything they choose. Who do you want to be tonight?

- Viva le Ego